How to understand comment insights
Reading the Siftsy Score
The Siftsy Score is a 1–10 rating displayed as a circular gauge. It reflects how positively the audience is reacting to your content by aggregating sentiment, engagement quality, and topic relevance across all comments in the selected posts.
The gauge label shows the overall category: Off (1–2), Sub Par (3–4), Good (5–6), or Immaculate (7+). Horizontal bars beneath the score break down the three components:
Sentiment — the ratio of positive, negative, and neutral comments
Relevance — how on-topic the comments are
Consensus — how aligned the audience is in their opinions
Understanding the summary
At the top of the Insights card, you'll see a written summary that synthesizes the major takeaways from your comment section. This summary highlights:
Overall sentiment direction (positive, negative, or mixed)
Key topics or themes that came up repeatedly
Notable audience concerns or praises
Patterns that would be hard to spot reading comments individually
Use the summary to quickly get the gist before diving into the detailed breakdowns.
Exploring themes
Siftsy surfaces clusters of related comments as themes. Each topic shows what commenters are discussing and provides context on how the conversation is trending.
Topics help you:
Identify what's driving positive or negative reactions
Spot emerging concerns before they become major issues
Understand which product features or creative elements resonated most
Click the search icon next to any topic to create a new analysis tab focused only on comments related to that topic. See How to explore and search the comments for more details.
Viewing top comments
The Top Comments section surfaces the most notable comments in the comment sections. These are comments that stand out because of their engagement, sentiment clarity, or representativeness of the broader conversation.
Top comments help you:
Find quotes for stakeholder presentations
Identify highly engaged audience members
Spot comments that sparked follow-up discussion
Keywords and emojis
Siftsy includes breakdowns of frequently used keywords and emojis across the comment section. These visualizations show what language and emotional expressions are dominating the conversation.
Keywords help you quickly see what terms are being used most frequently. Emojis reveal the emotional tone of the comment section at a glance.
What's next
Learn how to dig deeper into specific topics in How to explore and search the comments, or download your findings in How to export an analysis.